von: Urs Heinz Aerni
23. Mai 2019

Wenn Kundenfragen zur Werbe-Idee werden

© Schaufenster Buchhandlung Mattmann Zofingen - uha


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Fragen seitens der Kundschaft können für Schaufenster inspirieren. Das zeigt die von Corina Friderich inhabergeführte Buchhandlung Mattmann in der Kleinstadt Zofingen im Schweizer Kanton Aargau. Der Text auf dem Plakat lautet auf Deutsch: „Ich weiß den Titel nicht mehr, aber das Cover war blau!“ Dieses Kundenzitat landete nun im Schaufenster und mit einem kurzen „OK“ werden eben Bücher in Blau präsentiert.
Übrigens, die Buchhandlung Mattmann wurde für die „Buchhandlung des Jahres“ vom Schweizer Buchhändler- und Verlegerverband (SBVV)nominiert.